《亞太市場營銷與物流雜志》（APJML）特別關(guān)注亞太地區(qū)的市場營銷與物流。它出版的研究集中在市場營銷和物流問題、新的程序和實(shí)踐方法、對市場營銷和物流變化的系統(tǒng)和批判性評論以及理論與實(shí)踐的跨國和跨文化比較。APJML將發(fā)表一些文章，包括實(shí)證研究、概念論文、深入的文獻(xiàn)回顧和對亞太地區(qū)營銷和物流知識有重大貢獻(xiàn)的替代方法和理論的測試。《華爾街日報(bào)》力求彌合學(xué)術(shù)界和實(shí)踐之間的鴻溝，因此它也發(fā)表了從業(yè)者、案例研究和新興趨勢研究筆記的觀點(diǎn)。也歡迎最前沿主題的書評。讀者將從有關(guān)最新發(fā)現(xiàn)、新舉措和前沿方法的報(bào)告中獲益。該地區(qū)以外的讀者將對亞太地區(qū)的商業(yè)文化方向有更深入的了解，并將隨時(shí)掌握對未來趨勢的新見解。

The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice.APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome.Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends.